wi-filogo

This post – an attempt to summarize my experience of moving a small program AppStor and begin to discuss ways to move

Almost a year dealing with promotion, promotion and sales of applications available through Cydia (catalog software dzheilbreyknutyh ayfonov), I had absolutely no experience in dealing with official business.
So, recently a proposal to help (not free) in the promotion of products, and in particular the game – a game that you can spin, move and sell.
Now, after two months of rapid nabivaniya cones, place in my head is almost no more – as a time for sharing experiences and clean place in the new:)

Actually playing: Sea Battle Classic

At the time of this writing, it takes:
- 7 th top paid apps (seats are on the Russian St. стор)
- 4 place top paid games
- 1 place top paid action games
- 2 place top paid board games

to reach these places need to have 40 – 50 * in purchases during the last three days

There «Lite» version, free, from banner advertising from AdMob, and inability to play via wi-fi.
- 31 position top free apps
- 13 position top free games
- 8 place top free action games
- 1 place top free board games

to reach these places need to be 250 – 300 uploads * during the last three days

* Again on the Russian appstoru.

First, start with a brief history of how it appeared and that was done, and then try to take stock of working methods.

The idea was simple: the law of the sea battle with the usual rules of Russian and nice interface and appstore not – hence you need to do.

- Lyrical digression: I’m not a programmer and not the manager – that is why the error committed on these fronts will not comment.

Given the dynamics of the shop decided to work stages: first release battle against the computer, and then supplement with the power game for wi-fi, then addition to the game via the Internet, a global list of players, registration and other fashion.

In the first phase of the special problems did not exist. Naval battle went, and was adopted by the cheers and the audience and bloggers and thematic resources – enough to say that the current number of users, ‘lite’ version exceeds 100 000 copies.

But more problems have begun. Wi-Fi version, we are gathered to produce a separate, paid product. Price, like many other programs – $ .99. (In parallel, has been released «Update» button to the advertising and «to buy wi-fi version»)
But a new product is product_id and, hence, it falls to a new moderator.
So to rework and waiting … took a month and a half.

A market is very fast, the average life applications, where good days.
In the process of waiting, the number of downloads per day fell first to the tens of thousands, and then to thousands.

When wi-fi sea battle came, we were confronted with the fact that highly overestimated the success of the free version. That’s it, and began cones, experiments, and actively seek sources of expertise.

Error One: diversity in time.

Free version of pump which is better paid, regardless of price. It is an axiom.
Term life entertainment – days.

Over one and a half months, the primary audience had naigratsya, and even the legend fans tired of waiting to pay. We are not given such an opportunity (time).
TE the whole mass of users, it is not a resource and is not likely potential audience.

Downloads Update Light version ~ third of the total number of uploads.
Number of clicks on paid ~ 1% of the upgrade.

Mistake Two: unpreparedness.

Here it is entirely my mistake.

It was prepared in advance:
- Localization of the pages in the appstore on the main languages in priority countries.
- Interesting screenshots to explain what has changed (the screenshots were taken with the free version)
+
- Improper assessment of the success of the free version of the bloggers.
- Does not logged agreement to review the thematic editions.

Error Three: Improper distribution efforts on the markets.

In markets where there was success, it is not fixed by the markets where it was not and he does not appear.

We only went the second week of sales, and mistakes can still be correct, but nevertheless they are and they remember.

The main options for moving:

Issue the free version.

For a very unreliable statistics pumped up to 10% of the free version, purchases paid. And although this figure depends on what you have for the application, and for what price, given the opportunity to try out your application – this is a very good idea.

Qualitative description of different languages
The description should be an interesting and relatively short. His few reads, but that really began when, then find all the interesting information.
Though English and international language, but read the description on hefty foreign language more difficult than in the mother, so should have a copy of your description at least in Italian, French and German.

And yes … do not write in English correctly. Let the transfer medium of language. And even better to trust him and writing the text.

Reviews in appstor.
A very important point: appstor not uncommon in marketing the war and one row, two negative feedback, especially if you have little or no feedback, can kill a sale.

Exit: to encourage users to write positive reviews or write their own. And at the same time have a 3-4 (5-10) accounts for a strategically important country in the event of an attack competitors.

Information screens
On the screenshots, you can put any pictures. Including some explaining innovation or gameplay. Go to the iBeer and FlyControl

ibeerscreen

Frequent update
Subjectively – this is not a bad idea. The only that is there to add something new, rather than sending the same binary.

Update: as soon as receiving a letter of notification of approval of an application, you need to go to appstor and change the date of availability of applications on the current number (default is on the day of loading binaries), then there is a high chance that the program light up the first two pages «recent apps »- and will start accelerating.

«Spam» for bloggers and special editions.
If you have a good product, but still free, and without advertising, it will feel, and describe rasprostanyat without you. Nevertheless, you need to write in any case.

The difficulty is that popular resources and you are overwhelmed with piles promokodov and requests for reviews (ie, which are not overwhelmed, you will most likely not interested in).

Exit: to make communication, talk in advance, rather than during the peak sales (and more precisely in advance and at the time).

Twitter and other social networks.
Habr? recently often raises the issue, and whether the companies twitter? Overseas issue of social media, too, more than popular.

The only thing we can say … do not let marketing does not work with the Internet, (very good) at tvitter. Since a large proportion of the probability of anything is not good work.
At least initially.
Quick-impact, too, do not wait, but if you gradually develop and strengthen its presence, over time, even one tvit can give a lot.

Fee-based review of the bloggers and thematic publications
Immediately tell your experience: from those who you want, take the money for the review unit. Typically, performance reviews in such places is low – at an average price of $ 200 cost does not discourage.
The exception is major regional resources, such as iPhones.ru and then, if the product is really interesting.

Banners on the same resource
Worth more previous and less impact.

AdMob and other contextual advertising.
One hundred dollars left for five minutes to ten, they say you need to spend $ 2000-3000 a day to get a tangible result. Recognize not tried.

Discounts.
Discounts a good thing. Many users and resources monitoring them, that would not miss the moment, there is a version that your program will be noticed and sell.
But with the price of $ .99 to make a difficult adjustment.

Tenders for the money
The impact tends to zero. Slightly higher than the banners.
But then the clause, if the contest really interesting information about it (and accordingly the program) will walk around the blogosphere that you actually need.

Spam «psevdoposovetuydrugu»
As iTunes is a function – HIS friend. A form, and the address is sent a letter to a certain allure text, with a letter to a certain form, a standard eyplovskoy formochke.
There is the option to send a list of a few thousand (tens / hundreds of thousands) of letters of similar pattern, the types of tuna …

IMHO it should not be used, the impact is small, and many of the spam (and myself included) are not very fond of. I will not say that your address can get into the spam database, and domain name neponravitsya Google.
But these methods also have a place to be.

Proplata purchases
It sounds strange, but nevertheless. The idea is that the program ratings calculated on the results of sales in the last three days. And if you make a spurt of sales for three days, you can go to the top. And at the top right country otobyutsya guaranteed money, so more than ~ 70% of the money in any case come back to you.

The difficulty is that in order to get into the top right country, you need at least a thousand (and actually more), shopping on the day, here and think how much money and effort should be invested.

And yet, the question of how to implement it. Successfully implemented the options I have not seen, but willingly believe what they have or will.

Total

Ekostruktury appstora feature is that users do not need to get out again. As a rule of majority and does not go. That is no hope that flooded hundreds of small resources and resursikov you get a huge increase in sales. Some growth will be, but obviously not the size that he wants.
Therefore, it is very important to have a good page in the store. There will be a shame if someone does not try to program your genius only because of bad screenshots or description errors.

Of course the program should be like and do what the user expects from it. There will be great if there is a bonus. Some very nice features that the user does not expect to see and which you do not advertise. So he will receive (on his feelings) to two times more than expected, and certainly not Polenov leave a positive comment.
Programs that no one comment – no one needs. In each country, its appstor, with separate pages of comments;) And of course more people believe the comments in their native language.

Yes, if your program approvingly otzovutsya eg tuaw.com – nemalenkogo expect sales growth. So if you do not have a blogger friend at a major resource – is to get acquainted with him.

Finally, my opinion – not worth spending money on advertising until your application does not bring you good profit. Better to invest more resources in development. Pokachestvennee design and text. Good testing, user-friendly interface … Take the time to communicate with users on a 2-3 the major forums, finally.
It may not invest money in advertising * do sverhpopulyarny product. To do through this limitation, restrictions on going through more interesting:)

* – If you do not take screenshots and text advertising.

Update

For the free version with ads: now the seventh day as it is in appstore,
the average number of advertising inquiries a day – 230 000
Impressions – 50 000
This difference is immobilized admoba, to my letter they said: «I am sorry, it is» – it would be interesting to know how to increase the number of impressions. In those moments when the advertisement is requested, but not showing on the server is incorrect.
average earnings per day: – $ 1.5

The amount of earnings to date: $ 13.8

That such cases, ie You can earn, but on a very popular application.

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